The idea of selling CBD products at your place of business might seem like a really strange idea at first thought.
True, that initial trepidation might make sense if your business didn’t have anything to do with food or health, but for those used to selling consumables to their consumers, there are actually a lot of great reasons to keep some CBD in stock.
There are all sorts of CBD products available these days, and it is pretty much guaranteed that you will find some way to incorporate some into your business.
But what about the legalities of selling CBD? And does it actually make business sense?
Is Selling CBD at Your Business Legal?
It used to be the case that anything cannabis-related whatsoever would quickly inspire fear and revulsion from most business owners. Aside from legal states selling weed at designated establishments and a few “tobacco” stores that sold stuff clearly meant for cannabis use, you would never find anything remotely cannabis-related on the high street.
However, CBD is no longer taboo; it’s gone mainstream. People are using CBD for all sorts of different reasons, and people you could never imagine using it are now some of the biggest prospective customers.
As recently as 2018, CBD was legitimized as federally legal, and many other countries in the West have followed suit.
Don’t worry at all about the legalities of selling CBD – as long as you buy it from a legitimate provider and ensure it conforms with your local laws, it won’t be a problem.
But how does selling CBD bring value to your business? Does it really make sense to add it to your stock?
Why Selling CBD at Your Business Makes Good Business Sense
Figuring out how to incorporate CBD into your business plan might not be obvious at first, but it can be a great source of supplemental income.
As long as your business is focused on something health- or food-related, it will fit in perfectly. So many seemingly random businesses are incorporating CBD products into their product roster because they can reach a wider, more engaged audience.
CBD users were once considered niche, but now, thanks to the huge wave of legalization, they are widely accepted and rather vocal about their love for cannabinoids.
By adopting CBD products and selling them in your store, you will be encouraging those looking for CBD to reach out to you. They will look you up, research you, and become engaged. If you provide CBD for sale, people will associate your business with CBD and thus with a certain “trendiness.”
Furthermore, it can make financial sense as well – CBD products can have a great profit margin, enabling you to help increase your income. Even if you only consider your business in purely practical terms, it is likely that selling CBD products as an afterthought will still net you a good quantity of trade.
CBD products rarely have specific expiration dates; at the very least, they have incredibly long ones. This makes it easy to buy CBD products and sell them when you can, without having to worry about getting rid of expiring stock.
Final Thoughts: Are CBD Products Right for Your Business?
Incorporating new products into your business, especially ones previously associated with illegality, is not an easy thing to do.
However, this initial fear is a big reason why there are still so many stores that haven’t taken the plunge yet, and thus why it makes a lot of sense to get ahead of them and do it first.
By selling CBD products yourself, you get the chance not only to increase your profits but also gain a loyal crowd of customers that associate you with CBD and, thus, with the novelty and mystery surrounding this new compound.
However you look at it, it makes pretty good sense.