With recent technological advances, there are many different platforms where brands can reach their primary target audiences. However, email marketing is still the best way to reach your audience and up your conversion rates despite these new sites and communication touchpoints. The world revolves around email—whether it’s for business or personal reasons, everyone is always checking their inbox.
Because you’re able to actively show up to consumers who have chosen to see your content, placing a significant amount of time and energy into creating email marketing flows can help build your clientele as well as your business as a whole.
That’s why we’ve created this informative blog of everything you need to know about email marketing, whether it’s using a mass email software, writing compelling subject lines, or even connecting with your audience on a more personal level.
Expedite With a Mass Email Software
Your precious time shouldn’t be wasted organizing recipient lists or manually importing contacts into your email flows as a business owner. Instead, your time should be spent creating said emails and connecting with your target demographic to develop strong business connections and skyrocket your conversion rates.
Gmass is our favorite mass email software because it can easily be added to your Gmail account. With this helpful tool, you can import lists from Google Sheets or Excel spreadsheets quickly and efficiently, send automatic follow-ups to garner more replies, and even exceed the sending limits that Gmail puts in place. Stop worrying about contact lists and follow-ups and switch your focus to creating informative, personable emails.
Don’t Purchase Contact Lists
Two of the best ways to understand how well your email flow is performing are through your open rate and click-through rate. Your open rate is what percentage of your recipients took the time to open your email, while your click-through rate entails how many recipients clicked on a call to action inside your email.
However, if you buy a contact list to send to, you’re sending your email flows to people who have either never heard of your business before or are simply not interested.
Email marketing thrives on an excellent organic open rate, not by buying a large amount of people’s information. Because people are receiving emails that they never asked for, your open rate will begin to plummet, and your flows will not perform as well. It’s crucial to stay patient and grow your following organically to avoid stunting your growth.
Craft a Reaction-Worthy Subject Line
In general, marketing thrives on reactions—whether they’re swiping up on an Instagram story, liking a post on Facebook, or even DMing a brand on Twitter. However, reactions don’t stop on social media as they’re just as applicable in email marketing.
The first and most important reaction that someone has to take is manually opening your email. To draw them in, however, crafting an engaging subject line is essential. The most effective way to get this reaction out of your audience is by creating some sort of urgency, such as a limited-offer sale or personalizing the subject to include their name.
From there, you’ll be able to convert them into sales in different ways, but your entire campaign rides on that first reaction.
Create a Personal Feel
Right now, brands are becoming increasingly more of a friend rather than a figure to many consumers. Because of this, you must continue this trend in your email marketing by including a personal touch. This can be done in many ways, including customizing the subject and body to use the recipient’s name and not sending emails from a no-reply email.
Sending from these types of emails comes off as very distant and more corporate rather than your friendly, amiable brand. Instead, we suggest sending from an info or support email to encourage emails from your target audience.
Whether you’re cold-emailing for business purposes or trying to sell your brand’s products, email marketing works in a very similar fashion for all intentions and these tips are applicable to all types of strategies. With the help of mass email software, great design, and appealing language, you’ll be on your way to making your recipients feel special and converting more sales.