You are probably here because you realize that Instagram is a massively popular social media platform and tool to further your brand. If you are starting a brand from square one or already have one but do not have an online presence, any content marketing manager worth their salt would advise you to get on Instagram immediately.
Why Should You Get on Instagram?
Instagram has a bunch of benefits. Here are a few of them:
1. Instagram Allows Customers to See What You Have to Offer
While descriptive blog posts, product descriptions, product reviews, etc. can give you a decent idea of what to expect, pictures and videos can show your potential customer exactly what to expect. This is critical, especially in this day and age, because customers have a multitude of options at their disposal and will go for those that they are confident with. Pictures and videos of your product make it more credible than the best-written blog posts or product descriptions.
2. You Can Expect Immediate Feedback
Millions of people around the world spend sizeable chunks of time on social media, with their phones in their hands all the time. In other words, you can expect to receive comments, likes, reactions, etc. almost immediately. This is great because it saves you time, and you can use the feedback you get to make the necessary adjustments.
3. Hashtags Play a Vital Role
Instagram allows you to hashtags in your posts and stories. You may follow hashtags just as you would profiles. Adding hashtags to your posts helps expose your brand to people who follow them, thus increasing your chances of racking up some followers if your profile is attractive.
Be sure to include relevant hashtags to reach your target audience and build your leads. Additionally, Instagram allows you to create hashtags, which are specifically useful when you use them for a poll, contest, give away, product launch, etc. All in all, hashtags are an incredibly powerful (and free) tool that you can use to boost your visibility.
4. Various Options to Expand Your Brand Awareness
In addition to hashtags, Instagram allows you to post content on your newsfeed and stories, Direct Message (DM) to other influencers and content creators for collaborations, and tag other profiles.
While Instagram stories last 24 hours, you can save them under ‘highlights’ for later use. Be sure to place related Instagram stories in the same highlights section and name it accordingly.
How Do You Get Started with Instagram?
If you want to get started with Instagram and start seeing results, here are a few things you can do:
1. Create and Optimize an Attractive Profile
Install Instagram and sign up using your email address or Facebook login details. Once you create your account, be sure to switch from a personal account to a business account. Use a high-quality image with your brand logo for your profile picture. Your visitors need to be able to identify you from a cursory glance.
Make sure your brand name is the same across all social media platforms to avoid creating confusion. You also need to paste the link to your website in the website section. If people like your profile, they will visit your website. Besides this, you need to have a concise, yet informative bio to show your visitors what you are about and have to offer. They can decide to check out your profile based on this information.
2. Get Followers
Now that you have your profile up and running get as many people to follow you as you can. Invite your friends, family, colleagues, clients, prospects, etc. You need to zero-in on your target audience. How do you do that? You pick a niche and stick it. The key to getting results from content marketing is choosing a niche and building your brand in that niche.
3. Create Content
As you may have guessed, you need to create content. And lots of it. You cannot afford to compromise on quality in an attempt to put out tons of posts. However, you do need to be consistent. You have to put out pictures, videos, Q&A live sessions, etc. regularly. You will need to experiment with all sorts of content in the beginning until you figure out which posts tend to do the best. You can use Instagram Insights, study your target audience, competitors, and so forth.
4. Interact with Your Audience
Interacting with your audience comes with a plethora of advantages. Firstly, it shows your audience that you care about them. Secondly, you can use their feedback to improve your content and come up with new ideas for posts and videos if you find yourself stuck.
You can encourage your viewers and followers to comment in the comments section, hold polls, quizzes, contests, giveaways, etc.
5. Supplement Your Posts with Informative Captions
Merely posting an image or video will not do the trick. The key to increased viewership and interest is context. Your visitors need context when they see your posts. This is where informative captions come into play. An excellent way to handle this is by posting the crux of your message in the image or video and building on that with a short caption.
6. Do not Ignore Instagram Stories
Do not underestimate Instagram stories if you want to post as much content as possible. Instagram stories disappear 24 hours, which means you can use them to take creative risks and put out the content that you think will get traction.
While you could post a lot of content on your Instagram feed, you risk spamming your audience. Instead, you may post as much content as you want on Instagram stories and save the stories you want under highlights. There you have it – if this ultimate guide to Instagram for business does not help you kickstart your Instagram marketing endeavor, nothing will.