Are you a proud owner of a renowned restaurant in your locality? Well, I know the pandemic is a tough time for you. But now that we are slowly emerging out of this catastrophe, you need to re-evaluate consumer trends.
Now, people want to enjoy dining services in their own comfort and safety. Moreover, the world is fast-pacing towards an all-digital environment. In response to it, you also need to offer your customers “digital” services. An online ordering system for your restaurant will do just that for you.
According to a study, digital and delivery penetration was already gaining momentum before the pandemic. Post-pandemic, a transformation that was projected to take years is happening in months.
So, let us understand clearly how an online ordering system benefits restaurants.
1. Great method of marketing
You just need to make a small impact in the digital world and boom, you are the new crowd-favorite. A strong online presence simply implies that you are being watched by new and old customers 24×7 without even paying extra for marketing and promotion.
A decent social media engagement on platforms like Instagram is required to reach out to new customers. Create a strong business profile in order to make sure that when people are looking out to order food in your area, they can find your restaurant quickly.
2. Easy ordering process
It’s 2021 and nobody wants to the drive-in to your restaurant and order takeaway or even call the staff. Plus, the increased chances of making errors while placing orders on-call or in-person also makes it undesirable.
Further, some people hate to wait for the food to be prepared as it is not the best solution for people with busy lifestyles. Instead, people prefer completing their household work while the food is being prepared and delivered.
Also, it gives a sense of satisfaction for both the customer and restaurant that the customer has verified the order before placing it.
3. Check on regular expenses in real-time
Well, if you have a restaurant of your own, I am sure you are expected to tackle hundreds of orders every day. Somedays, especially on weekends, it gets extremely difficult to keep track of the cash flow in the restaurant.
Online ordering system will help resolve all these issues. It provides precise information about the cash flow in your restaurant and that too in real-time. Further, it also helps you keep track of the profitability and a comparison of the cost of preparing an order and the amount the customer pays you for the same.
4. Enhances the customer-restaurant relationship
Online ordering systems have a lot to offer to enhance your customer-restaurant relationship. A complete sales report about new/active/canceled orders, lifetime sales details, and so many other reports come in handy. The entire journey from placing order to delivery keeps the customers updated with it.
When a new order is placed, your restaurant receives a notification which further awaits you to accept it. Also, these systems are well equipped with GPS trackers that facilitate accurate and timely deliveries.
5. Building a database
An online ordering system captures all databases of the customer who is placing an order. Details such as an email address, phone number, house address, and so on, can be used to create a database. This database offers you a well-built communication channel between you and your customer.
You can notify them with new offer details, loyalty programs, coupons, etc. to accelerate purchases. This helps you to re-engage with the customers even after the order delivery is complete.
6. Advantage in the competition
Who doesn’t want to stay ahead in the business competition? According to research, only 2-3% of restaurants in the world offer online ordering facilities? You have a very fair chance to stay ahead by making the most use of such an opportunity.
In a world where people want to avail all services with just a click on their smartphone, it is both an advantage for you and your customers. Customers prefer a faster and more convenient way to order food than going for takeout. Having an online ordering system automatically keeps you a step ahead in this competition.
Over to you…
Now that you are aware of the major benefits of having an online ordering system in your restaurant, what are you waiting for? Go invest in this system and keep your business ahead of others.