It is only natural for marketers to want the maximum possible visibility they can provide for their brands. There are a lot of businesses out there that can really be able to both delight and also impress customers, it is just a matter of getting more eyes on these businesses.
While the above is all true, it is also true that scaling a business’s marketing is not really that easy of a task. The old model used to be completely reliant on ads but those days are gone for good now. The market has really become saturated. The costs of ads are rising while all prospective returns are diminishing.
This is why businesses have been forced to take a look at alternative marketing methods to meet their needs. Digital marketing is the answer, albeit not a very simple one. The overall complexity of executing these strategies has significantly increased. Also, there is pressure from upper management to minimize costs while improving results. So, it has become more important than ever to make sure that your efforts are properly directed right from the beginning.
When we are talking about B2B businesses specifically, there are some really awesome digital marketing methods that you can employ. This can include leveraging your own brand on platforms such as LinkedIn or it can be something like influencer marketing.
There is one particular digital marketing strategy that often gets overlooked by these busineolm njsses when it absolutely should not be. This is also one of the most cost-effective digital marketing methods out there. You may have already guessed that we are talking about SEO. SEO is one technique that we all know will work but it is also one that we keep pushing back as well.
The real fact of the matter is that this is simply not something that B2B businesses can afford to avoid anymore. There really is no excuse for not having a proper SEO strategy in place for your B2B business, especially IT companies.
Why It Is Simply Not A Luxury Anymore
Let’s face it, we have all now known for a while that SEO is a really important part of our marketing efforts. Most people use search engines in order to make purchasing decisions and therefore, SEO is not something that you avoid anymore. It is definitely not a luxury but rather, it has become an absolute necessity. Covid has really helped hone in exactly how important SEO is.
Most businesses had to really reduce their marketing expenses due to Covid. However, businesses that made proper investments in SEO were able to see improvements in both their growth and profitability. Also, it is important to point out that those businesses that invested in ads saw some drastic losses in both their online presence and revenue.
Organic Traffic Means Business Stability
Sometimes when you invest in sales agents and ads, it may seem like it is a very easy way to get prospective clients and to also push any new offers you may have, but iti9i89 really is not easy. One of the worst things about this type of marketing is that if you decide that you have to cut down marketing costs, you may have to turn off the whole marketing plan.
It is safe to say that a lot of businesses did cut down their marketing budget significantly during the pandemic. There were many Ad budgets that were completely thrown out and as a result, a lot of marketing teams have had to pivot to newer methods of marketing. It is quite telling that companies that already had a proper SEO strategy in place prior to the pandemic, were some of the least affected. These companies were also in a better position to just go all-in on with organic marketing efforts.
It is true that setting up the basic components of SEO will take some time and money. However, one thing that you definitely do not need to worry about with SEO is the chance of having the thing shut down. This feature of SEO, by itself, should be enough to make you realize the importance of this marketing strategy. SEO can really help your company be a lot more sustainable.
Increased inbound leads equal better conversion rates
The purpose of any online marketing campaign is to increase the visibility of your business on online platforms. Imagine that your dream customer looks up your service and search engines lead them to your own content. SEO can help B2B businesses with these things.
This is why it is also so important to invest in proper SEO strategies. It will help ensure that your website is not only visible but is visible to the right kind of people and customers. Traditional ads and sales agents simply cannot do this for you. SEO, however, will always put the needs and demands of your business at the absolute forefront.
Another thing that is important to point out is that inbound marketing like educational content will be able to build trust a lot faster than outbound marketing methods. When you are employing proper SEO strategies, it will help you out in the areas that you specified. One of these areas will be improving client acquisition.
Sales cycles are lessened
When you have a proper content strategy in place, you will be able to educate your clients about your services and products. You can lead them through the awareness phase to the discovery phase and then towards evaluation and making a purchase. This is very important and hugely beneficial for your B2B business as it means the sale cycles are lessened. It will require a lot less effort from your sales team.
