While applying for your target profile, it is not only imperative to ensure that your resume is perfect but to also guarantee that your cover letter effectively conveys your interests and contributions.
A well-written cover letter is like a luscious frosting on a cake. It gives you an edge over other candidates who are looking for the same job. Here are a few critical elements to keep in mind if you want to land those coveted interviews:
Keep it Simple and Short
Just like your resume, your cover letter needs to convey the message clearly and quickly. Go through a few professionally-written cover letter examples before you begin to work on yours.
Do not go on a rant in the form of lengthy paragraphs when crisp sentences can do the trick.
A cover letter is ideally half a page in length-three-fourth if you really want to stretch it, but definitely not more than that. We have provided a breakdown of the cover letter so that you have more clarity on how you can proceed with your own.
Original Content Always Wins
Most applicants copy and paste content from samples available online, thinking it is like a secret code they have cracked.
While it may have worked in the past, it is an obsolete practice. Sending a generic cover letter to 20 different companies is not what you call a good strategy. Use original content for your cover letter to showcase your experience and skills keeping in mind the specific role that you are targeting. Customizing your cover letter for every job listing will catapult your chances of getting shortlisted.
If you do not put in some sweat while drafting your cover letter, it will end up becoming a useless paper in a huge stack on the recruiter’s desk.
How to Write an Impressive Cover Letter?
1. Convey Your Interest
In the first paragraph of your cover letter, you should briefly introduce yourself while mentioning your specialization and skills.
In the next couple of lines, your passion and desire to work for an organization should clearly come across while reading the cover letter.
You can refer to some of the examples to include in your cover letter.
“As a keen follower of ABC Ltd., I was glad to find the job opening for Marketing Manager”
“I am thrilled to apply for the Graphic Designer position at XYZ Ltd.”
A key objective of the cover letter is to show how your existing skills align with the requirements of the company. If it is not conveyed clearly, you will be no different from the hundreds of people looking to get the same job.
2. Convey Your Potential & Experience
Like your resume, you need to sell yourself in the cover letter as well. It should not only convey your enthusiasm to work for the company but also your ability to contribute towards organizational goals.
In the second paragraph, mention how you can be instrumental in achieving those goals. Talk about your achievements in previous stints to highlight how you can replicate the same in your next role.
Recruiters want people who are confident and can highlight their abilities categorically.
You know that a resume cannot exceed two pages; the focus is on your previous roles and your contributions/achievements. In the cover letter, you bridge the gap between organizational requirements and your existing capabilities to tell the recruiter how you can add value in your next organization.
Some of the skills you can use are the ability to work as an individual contributor, meeting deadlines and owning initiatives. Present these skills along with real-life examples in your previous roles. It is going to separate you from the average Joes who just do what they are told in their 9-5 jobs.
This is how you can include skills in your cover letter:
“During my previous role at First Order Ltd., I directed end-to-end software development cycle”
“As someone solely responsible for manpower recruitment at Rebellion Ltd., I am proficient in contributing single-handedly to fulfill all talent acquisition goals”
“In addition to content writing, I have expanded my forte to include graphic design and web development…”
3. Research About the Company
Lastly, mention a few lines around the company you are targeting.
If you mention relevant data about the company in your cover letter, the recruiter can tell that you did not send a generic cover letter, that you took your time to research about the company, and that you mean business.
For example, if you are seeking to work at a company known as the best in its respective industry, mention the same on your cover letter. You can even mention their value proposition and product.
Some of the examples you can use to write about the company:
“I understand you add product lines every third quarter. As someone who has been following your progress since 2015’s Fall collection, I believe I can add value to your beachwear collection”
Give as much time as you can while drafting a cover letter. It may seem like an overwhelming task, but it is worth the time and effort.
After all, the cakes without rich frosting do not get picked in the end.