tools for small business success
Business

5 Essential Tools for Small Business Success

Remote technology has created incredible opportunities for aspiring entrepreneurs. Parents can work from home while raising a family. Travelers can find work-life balance while exploring the world. Global connectivity allows many to leave traditional employment to pursue their passions.

Having the right tools makes all the difference when starting a small business.

If you’re running a start-up business, you know that every penny counts. IT managed support services can help you save money and get the most out of your IT infrastructure. By outsourcing your IT needs to a professional IT management company, you can focus on running your business while leaving the IT management to the experts. Managed IT support services can help you save money by reducing the need for in-house IT staff, and they can also help you leverage your IT infrastructure to its full potential.

Here are some of the basics to consider when exploring this exciting possibility.

Customer Relationship Management (CRM) Systems

Managing and cultivating customer relationships is crucial for small business success. Yet, tracking leads and organizing details about each prospect is overwhelming.

Implementing a streamlined CRM system will help you juggle customer relationships without letting anyone fall through the cracks. This tool is also incredibly valuable to revisit previous leads during slow periods. 

The right CRM tool will also show crucial data points that tell you exactly what’s happening in your business. You can view examples of KPIs in sales to determine which data points are relevant to your business. Then, you can use this information to make strategic decisions. 

Basic Project Management Software

A business owner wears many hats— especially during the early days. You may be the CEO, head of operations, manufacturing floor worker, social media marketer, and accountant. Amidst all of these tasks, it’s not uncommon to drop a few balls or forget the amazing idea you had late at night.

Implementing some basic project management software into your daily routine can revolutionize your schedule. Use this to stay on top of things, delegate tasks, and prioritize your efforts.

Accounting and Invoicing Software

Getting paid is arguably the most important process in your business. The IRS would contend that paying them is even more important. Implementing streamlined accounting and invoicing software will help with these integral tasks.

The benefit of having a centralized accounting and invoicing system is that it will simplify things at tax time. Rather than manually recording payments from various portals, a centralized system can sync with your invoices, expense account, etc. to capture the information for you.

Social Media Automation

Social media is a blessing and a curse for a small business. You can use this digital ecosystem to connect with potential customers around the world. You can amass a following that competes with large brands and contributes to your ongoing success.

However, it’s time-consuming and frustrating.

Social media automation tools help lighten the marketing load. You can use these tools to batch create and pre-schedule your posts so you can set it and forget it. With these tools, you appeal to the algorithm without sacrificing your sanity as a business owner.

Email Marketing Software

Too many small business owners make the tragic mistake of relying solely on social media. Implementing email marketing software creates another customer touchpoint through which you can nourish leads. This also creates another connection point for times when Instagram crashes— a costly incident many entrepreneurs experienced in 2021. 

Final Thoughts

Investing in the right tools helps entrepreneurs put sustainable systems in place, so they can focus on revenue-generating activities. Many tools are available on a “freemium” plan that you can scale with your business. 

When in doubt, consider how long it takes you to do something manually and what it would cost for someone to compensate you for that time. You’ll find that the opportunity cost of doing something poorly is well worth the investment in basic business tools.

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